10 Tips on Marketing an Indie Game

1) Make the most of any convention, you don’t always need your own booth to talk to people and show off your product, I wonder around with my smart phone and look at all their I.D cards if I see someone with PRESS or someone who could help me I walk up to them and talk, So far it’s got me talking to msn, Chaos dave and some other big publicists.

2) If you have a good product show it off and shout about it. I do alot of podcasts and email a couple of news sites every day. Just got to keep the ball rolling eventually someone will bite.

3) This one maybe more difficult for some, If you can try and get admin on a related fb I.E me and my partner are both admins on gaming fb pages each with 20,000+ likes, it just means when we need to we can advertise to around 10,000 people for free (fb pages never reach the full 20,000 unless you pay)

4) Use all social media even if you are not a fan, I’ve recently been using twitter just to chat to devs,  Forums are good but be prepared to be banned or abused, some forums will accept your product, many will reject it.

5) Stay connected, find out where all the gaming events are in your local area, support them make a name for your self, if you can attend the bigger events even if you are just going as a paying customer

6) Easy one, get business cards and a bit of promo materials i.e leaflets, badges, banners. What ever. The amount of times I’ve been looking for new artists and they haven’t had a business card and I haven’t been able to get back to them.

7) Be on time be prompt, this applies to all events, meetings, podcasts w/e being late is one of the worst thing you can do.

8) If you went to a tech university or college stay in touch with them see how they can help you, we managed to get trade event tickets to the gadget show thanks to the connections within uni.

9) Never be too arrogant to take advise whether it be from a new start up of a 30 year pro we all have different problems and skill areas, make sure you get what you can out of peoples time. On the flip side think will this help my business or is this person in a completely different market to me.

10) Get the best talent you can find and afford, there are lots of artists out there don’t just settle for the first one you find, Give http://www.deviantart.com/ a look lots of young artist begging to prove themselves to the world.

From the office of Falchion Games: Go To Hell Dave

Steam: http://steamcommunity.com/sharedfiles/filedetails/?id=109393605&searchtext
Development blog: http://bit.ly/10HNunv
W: http://www.gotohelldave.co.uk/
T: @GoToHellDave

Published by

Alex Byrom

Alex ByromCreative Director/ Co founder of Falchion gamesAlex has worked in teams both big and small, from the likes of creating a UDK mod called Ifrag with a team of 12. Or creating a Iphone/Ipad game with a group of 20. To what he does now creating point and click games with a small yet driven and precise team.Alex and Ben both met whilst working on Ifrag, Ben was producing the game Audio whilst Alex would help put it in engine and tweak it to work within the engine scripts. They Both share a love for all things games and would love to help the resurgence of Adventure games with there game "Go To Hell Dave".

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